Yuanbao Street: A Unique Chinese-style Animation Theme Block

Creating a Special Theme Commercial Street with Local Characteristics of Chengdu

The inspiration for Yuanbao Street comes from the world of anime and exaggeration. Drawing on the theme of superpowers found in many animation products, VE Team created a project story background and character set. This resulted in a theme space that corresponds to the characters, allowing the indoor scenes to tell the story in a captivating way.

Spanning an area of 3000 square meters, Yuanbao Street is a true marvel. It features seven major attractions, including the dock entrance, panda bazaar, water lane, waterwheel bamboo forest, blade stage, spirit tree, and blessing tower. Each attraction is designed with cartoon-like mirrors, exaggeration, and superpower experiences, providing visitors with a one-of-a-kind journey through this theme commercial street.

One of the main challenges faced during the design process was maintaining the essence of Chinese architecture while incorporating exaggerated elements and ensuring structural integrity. VE Team successfully achieved this by using modern materials and exaggerated expressions of traditional Chinese architectural features such as roofs and tiles.

The project was initiated in Shenzhen in April 2017 and completed in Chengdu Wuyue on November 18, 2017. Since then, Yuanbao Street has been operating as a vibrant and popular destination for locals and tourists alike.

Yuanbao Street has received numerous accolades, including the Iron A' Design Award in 2019. This award recognizes the design's practicality, innovation, and adherence to professional and industrial requirements. It is praised for integrating industry best practices and competent technical characteristics, providing fulfillment and positive experiences to visitors.